EM Accelerator

Privacy Policy

EM Accelerator

Effective date: 29 April 2026

1. Who we are

EM Accelerator is operated by Ryan Murphy Ltd ("we", "us", "our"), a limited company registered in England and Wales. We are the data controller for the personal information we collect about you. If you have any questions about this policy or how we handle your data, you can contact us at [email protected].

2. What this policy covers

This policy explains what personal information we collect, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have. It applies to anyone who visits emaccelerator.com, joins our waitlist, signs up for our newsletter, or purchases any of our courses or products.

3. What information we collect

We collect the following categories of personal information:

• Contact information: your name and email address when you join the waitlist, sign up for the newsletter, or purchase a course.

• Account information: when you purchase a course, the course platform creates an account with your name, email address, and a password set by you.

• Payment information: payment is processed by our payment provider. We do not collect or store your full card details. We receive a record of the transaction including the amount, date, and last few digits of the card.

• Course activity: when you use the course, the platform records your progress, quiz responses, and completion status.

• Communications: if you email us, we keep a record of that correspondence.

• Website usage: basic analytics about how visitors use emaccelerator.com, including pages viewed and approximate location based on IP address.

4. Why we collect it and our lawful basis

Under UK GDPR we need a lawful basis to process your personal information. The bases we rely on are:

• Contract: to deliver the course you have purchased, manage your access, and provide customer support.

• Consent: to send you marketing emails after you have opted in via the waitlist or newsletter signup. You can withdraw this consent at any time using the unsubscribe link in any email.

• Legitimate interests: to operate and improve the website, prevent fraud, and respond to questions you send us.

• Legal obligation: to keep records required for tax, accounting, and consumer protection purposes.

5. Tools and services we use

We use the following third-party services to run the business. Each acts as a data processor on our behalf, and each has its own privacy policy:

• Thinkific (course hosting and payments): stores your account, course progress, and processes payments via Stripe.

• Stripe (payment processing): processes card payments securely on our behalf.

• MailerLite (email marketing): stores email subscribers and sends our newsletter and course communications.

• Zapier (automation): moves data between systems, for example adding new customers to MailerLite when they purchase.

• Netlify (website hosting): hosts emaccelerator.com and may collect basic technical data such as IP addresses for security and performance.

• Google Workspace (email): hosts our business email when you contact us.

We may change or add to this list as the business evolves. The current list reflects the tools in use as of the effective date of this policy.

6. International transfers

Some of the services above are based outside the UK and EU, primarily in the United States. Where data is transferred outside the UK or EU, we rely on standard contractual clauses, adequacy decisions, or other lawful transfer mechanisms put in place by those providers.

7. How long we keep your data

We keep your information only as long as we need to:

• Newsletter and waitlist subscribers: until you unsubscribe, after which your details are removed from active marketing lists within 30 days.

• Course purchasers: for as long as you have access to the course (lifetime access), plus a further period required for accounting and tax purposes (typically six years under UK law).

• Email correspondence: for up to two years after the last interaction unless we need to keep it longer for a specific reason.

• Website analytics: typically aggregated and retained for up to 26 months.

8. Your rights

Under UK GDPR you have the following rights in relation to your personal information:

• The right to be informed about how we use your data (this policy).

• The right of access: you can ask us for a copy of the information we hold about you.

• The right to rectification: you can ask us to correct information that is inaccurate.

• The right to erasure: you can ask us to delete your information in certain circumstances.

• The right to restrict processing: you can ask us to limit how we use your information.

• The right to data portability: you can ask us to provide your information in a portable format.

• The right to object to processing based on legitimate interests.

• The right to withdraw consent at any time where we rely on consent.

To exercise any of these rights, email [email protected]. We will respond within one month.

9. Complaints

If you are unhappy with how we have handled your personal information, please contact us first so we have a chance to fix it. You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk or 0303 123 1113.

10. Cookies

emaccelerator.com uses minimal cookies necessary for the site to function and basic analytics. The course platform (Thinkific) uses additional cookies to keep you logged in and track your progress. Where required, you will be presented with a cookie banner allowing you to accept or decline non-essential cookies.

11. Changes to this policy

We may update this policy from time to time. The most recent version will always be available at emaccelerator.com. Where changes are material we will notify customers by email.

12. Contact

For any privacy questions, data requests, or to exercise your rights, contact [email protected].

EM Accelerator  |  emaccelerator.com